We know that Local Business is your bread and butter! Our proven techniques help you leverage the power of the Internet to promote even the smallest of businesses!
Case Study: Athletic Club
Take for example a Athletic Club or Gym. By law in many areas, these businesses can are limited to marketing their service in a 50 mile radius from their club locations. This is due to cancellation rights of customers who move outside their 50 mile service area, these companies are obligated to refund all or most of the membership dues paid by the member. Therefore there companies find it unprofitable to spend precious advertising dollars on nonconvertible prospects.
How Advertising On The Internet Can Help Local Business...
Geo-Targeting: The Evolution of Paid Search Marketing
Today, the search marketing technology has advanced to the point where local businesses can show ads on almost any web page custom tailored to the individual! Internet search can be targeted in a variety of ways, one on the most important ways for Small Businesses is by Geo-Targeting.
On Google Adwords the advertising platform for Google Search, an advertiser can target by region, state, city, and even ZIP (Postal) code! Although not a guarantee, this is highly effective method for concentrating your ad spend on a finely targeted area, such as your city or town. Not only can you Geo Target on the Google search engine google.com, but on Google's huge network of partner sites, an advertiser on Google Searchâ„¢ can reach approximately 80% of Internet users on a regular basis. Because the advertiser only pays when her ad is clicked, this can be a powerful way to generate higher profits and revenues at low cost.
How We Can Help Local Business...
Back to Our case study of the Local Health Club. Through personal consultation, we develop an effective Internet marketing campaign for each client, specifically targeted to her business needs to reach interested, motivated customers. This includes: development of the entire adverting campaign, including the account setup, campaign structure, setting up ad groups, compelling ads headlines and ad copy, determining the most profitable keywords in which to advertise on, as well as helping the business person determine the correct budget and monitoring results so that the value added by Internet Marketing can be measured.
Ongoing Support and Training
Our service does not stop with the development of the campaign! We follow up, monitor and adjust your campaign constantly to achieve the highest return on investment possible. If you desire, we provide training so you can monitor and maintain the campaign yourself.
Contact us today to see how we can
help you improve your bottom line!
CALL TODAY! 916-390-6361
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